Article: Diet Coke kicks off against sugar Pepsi as 'The Move Is On To Diet Coke.'

Article: Diet Coke sales up over 30 percent, nation's number ...
PR Newswire;  January 25, 1989 ;     546 words ... ... attention has shifted to diet Coke's assault on regular Pepsi ... the leadership growth of diet Coke and the market share decline of sugar Pepsi over the last several years ... leads to the conclusion that diet Coke's move to second place ...

Article: 'The move is on to Diet Coke' advertising ...
PR Newswire;  February 16, 1989 ;     700+ words ... ... Feb. 16 /PRNewswire/ -- Diet Coke wins again. All three national ... confirmed that "The Move is on to Diet Coke" advertising campaign, launched ... our advertising claim that sugar Pepsi drinkers are switching to diet Coke," said Michael A. Beindorff ...

Article: Diet Coke Unveils 'Effervescent' New Ad Campaign ...
PR Newswire;  May 5, 2004 ;     700+ words ... ... and bubbles, and they star alongside Diet Coke in a new advertising campaign for the ... Beckinsale and Adrien Brody are featured in Diet Coke television ads slated to hit the air ... ads include the tagline, "It's a Diet Coke thing." Animated bubbles, designed ...

Article: Happy 25th Anniversary, Diet Coke(R)!
Business Wire;  July 9, 2007 ;     700+ words ... ... ATLANTA -- Twenty-five years ago, Diet Coke burst onto the scene and forever changed ... successful in beverage history. "When Diet Coke debuted in 1982, the brand struck a ... the Coca-Cola name with no calories, Diet Coke was exactly what people wanted," said ...

Article: Diet Coke advertising moves on Pepsi with NFL ...
PR Newswire;  August 28, 1989 ;     700+ words ...DIET COKE ADVERTISING MOVES ON PEPSI WITH NFL SUPERSTARS ... and dozens of regionalized spots for diet Coke will air this fall featuring 31 standout ... include: -- 10 NFL stars performing a new diet Coke "NFL Rhyme" song; -- Cincinnati Bengals ...

Article: Diet Coke(R) Takes Center Stage With Three New Ads ...
PR Newswire;  February 21, 2007 ;     700+ words ... ... won't be the only ones in the spotlight. Diet Coke will also be taking center stage with the ... which carries the new tagline, "Yours, Diet Coke," shows how people feel about Diet Coke when they drink it, and as importantly ...

Article: Diet Coke with Lemon Hosted Celebrity Luncheon For ...
PR Newswire;  December 5, 2001 ;     700+ words ... ... blue as well as our nation's troops at the Diet Coke with Lemon Luncheon. Hosted by Diet Coke with Lemon and the cast of "Just Shoot Me ... Jamie Pressly and Brad Rowe, attended the Diet Coke with Lemon Luncheon to honor our troops overseas ...