Article: Natural & Organic.(food defined)(Brief Article)

Label-savvy consumers want reliable descriptors

Natural and organic--two popular terms in the food industry, particularly in the dairy industry. With the former referring to a food's composition and the latter to how a food is grown, these are descriptors that consumers want to trust.

Consumers look for natural foods

"Natural" is an arbitrary term in the food industry, due to FDA's failure to establish a formal definition. But that word has quite the influence on consumers' purchase decisions these days. Unfortunately, most consumers at this time do not know that the term is loosely regulated, therefore quite meaningless.

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