Article: Easyriders Announces Licensing of Its Wholesale Products Division; Transitions Wholesale Merchandise Distribution to Southern Steel Streetwear Inc.

Business Editors

AGOURA HILLS, Calif.--(BUSINESS WIRE)--April 4, 2001

Easyriders Inc. (AMEX:EZR) today announced the execution of a 10-year, wholesale product licensing agreement with Southern Steel Streetwear Inc., a manufacturing and distribution company with headquarters in Ormond Beach, Fla.

Easyriders will receive annual royalties from Southern Steel Streetwear, representing 10% of gross revenues of Easyriders' branded product sold to each of its 43 Easyriders Retail Stores, and other customers in its wholesale distribution channel. Additionally, Easyriders will receive the first $2,500 realized from the sale of its branded merchandise to ...

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