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Article: Bulgarians splash out on Blueridge and show a dark side to their rose.(Bulgarian wine maker Domaine Boyar launches UK ad campaign for Blueridge line of wines; considers making a dark rose wine)(Brief Article)
- Article from:
- Grocer
- Article date:
- March 24, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A Bulgarian wine range from the country's largest wine company will be backed by heavy-weight investment this summer.
Domaine Boyar is spending 500,000 [pounds sterling] in the UK on an advertising campaign for its Blueridge range which will run in May and June.
It includes TV ads on C4 and E4 and 48 sheet posters.
It launched the collection last summer and won listings in Waitrose, Sainsbury and Budgens.
Then the range consisted of a Cabernet Sauvignon and two styles of Merlot, pitched at a competitive 3.99 [pounds sterling] price point. It was also going to feature a Chardonnay but the plans were knocked back by a poor grape harvest. ...