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Measure for Measure: The Relationship Between Different Broadcast Types, Formats, Measures and Political Behaviors and Cognitions.(Statistical Data Included)
- Article from:
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Journal of Broadcasting & Electronic Media
- Article date:
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January 1, 2000
- Author:
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Copyright informationCOPYRIGHT 2000 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Few studies have systematically examined the influence of different broadcast measures on political behaviors and cognitions. This study examined whether different measures of broadcast use, different broadcast formats and different broadcast types were linked to political behaviors and cognitions during the 1996 presidential election. This study found that attention was a stronger predictor of political behaviors than use and the media were more powerful at the beginning of the campaign than at the end.
After Michael Robinson (1976) asserted that television caused "videomalaise" and Robert Putnam (1995a) blamed television for the supposed decline in social capital, both studies ...
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