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Article: Boston Market(R) Selects SoftCoin's PSP System to Power Unique, Value-Add Mother's Day Promotion.
- Article from:
- PR Newswire
- Article date:
- April 5, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, April 5 /PRNewswire/ --
SoftCoin Inc., the only Web-based Promotion Services Provider (PSP) to provide major brands with technology to power Web-enabled promotional programs that address a wide range of tactical and loyalty-driven marketing objectives, today announced that Boston Market Corporation, a subsidiary of McDonald's Corporation, will use SoftCoin's PSP web technology to power an in-store promotional program in April and May 2001. Boston Market will use SoftCoin's PSP to offer buyers of select meals a "gift card" valued at $30; $10 to spend at each of three online sites -- FTD.com, Art.com and SunglassHut.com.
SoftCoin has ...
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Article: SoftCoin Appoints New Chief Executive Officer.
PR Newswire;
May 25, 2000 ;
700+ words
... ... FRANCISCO, May 25 /PRNewswire/ -- SoftCoin Inc., a leading global provider of ... directing startup companies by leading SoftCoin to become the premier enabler of cross ... experience and operational expertise to SoftCoin, which we will use to strategically ...
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