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Article: Taco Bell Appoints Seasoned Tricon Executive to Chief Marketing Post; Greg Creed Joins Taco Bell Corp. as Chief Marketing Officer.
- Article from:
- Business Wire
- Article date:
- April 5, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
IRVINE, Calif.--(BUSINESS WIRE)--April 5, 2001
Taco Bell(R) today announced the appointment of Greg Creed as the chief marketing officer, adding to its senior leadership team.
Creed is credited as a strong brand marketer in the United States with extensive international restaurant experience and working knowledge of the Taco Bell brand.
In his most recent position as chief marketing officer for Tricon Restaurants International, Creed developed the Taco Bell brand in Australia. He led a breakthrough Taco Bell menu initiative in that country and drove significant operational improvements. He has consistently innovated in ...