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Article: Miles Calcraft wins [pound]7m P&O Cruises pitch.
- Article from:
- Marketing Week
- Article date:
- March 15, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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P&O Cruises has appointed Miles Calcraft Briginshaw Duffy to handle its [pound]7m advertising account.
The business was with Leo Burnett, but the agency was forced to resign after just eight months because of a conflict of interest with its Walt Disney business (MW January 25).
Miles Calcraft beat off Abbott Mead Vickers.BDDO, Bartle Bogle Hegarry and Publicis. The appointment was made by sales and marketing director Carol Marlow.
P&O head of brands marketing Michael Bedingfield says: "We saw work from four agencies and we felt that the team at Miles Calcraft will fir ...