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Article: DHJ Media Contract with London Underground Heralds the Future of Advertising; - Real-time Updates of Networked Ad Spots on Digital Bill Boards First in US Market -.
- Article from:
- Business Wire
- Article date:
- April 9, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
NEW YORK--(BUSINESS WIRE)--April 9, 2001
DHJ Media Inc., which owns and operates a unique, patented, digitally displayed advertising system called Outdoor Evolution, today announced the signing of a contract with London Underground and CityLink Telecommunications potentially worth an estimated US$ 713,450,000 (GBP (pound)1/2 billion) over 12 years.
Outdoor Evolution is a revolutionary, digitally displayed advertising medium, with the capacity to update advertisements in real-time. These `real time' images will be projected, with an outstandingly clear picture, on the wall opposite London underground platforms. They will use ...