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Article: Diet Coke campaign prompts Pepsi panic. (Coca-Cola USA)
- Article from:
- PR Newswire
- Article date:
- February 3, 1989
CopyrightCOPYRIGHT 1989 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DIET COKE CAMPAIGN PROMPTS PEPSI PANIC
ATLANTA, Feb. 3 /PRNewswire/ -- Diet Coke's campaign aimed at taking over the number two spot from regular Pepsi-Cola in U.S. soft drink rankings apparently has set off panic at Pepsi.
Pepsi has hurriedly produced a commercial in response to the success of diet Coke's new "The Move Is On To Diet Coke" campaign and diet Coke's extraordinarily effective Super Bowl 3D effort last month. The Pepsi commercial will be challenged with the television networks today by Coca-Cola USA.
"This is exactly how we expected Pepsi would react," said Michael A. Beindorff, vice president, Coca-Cola USA. "We've struck ...