Article: De Bears.(De Beers mining plans retail stores)(Brief Article)

CAN DE BEERS OPEN RETAIL STORES WITHOUT ROUSING THE TRUSTBUTERS OR POROVOKING OTHER RETAILERS?

Meet Your De Beers Competitor:

The word is nor in any press release. It was never uttered by executives. Spokespeople delicately dance around it. But it's been on everyone's mind ever since De Beers announced its new retail venture: antitrust.

For years, the market has feared that De Beers would open up retail stores. But there was always the assumption that the law would stand in its way. After all, antitrust rules hampered the company's first forays into "branding" and even today prevent it from doing business in the United States. And yet, in ...

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