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Article: GAP FILLS TOP MARKETING POST.(Peter Hempel named executive vice president of marketing)(Brief Article)(Statistical Data Included)
- Article from:
- WWD
- Article date:
- March 28, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- After last year's marketing misfires, Gap Inc. said Tuesday that it has named former advertising man Peter Hempel as executive vice president of marketing for the Gap brand.
Hempel, 42, will report to Gap president Ken Pilot and will oversee all aspects of global marketing, including advertising, store windows, in-store promotions and public relations, for Gap, GapKids, BabyGap and GapBody. Hempel's impact will be most visible for the fall ad campaign.
Historically, the $14 billion Gap has invested heavily in advertising to create some of the industry's trendiest and most popular ads. Since the departure in November 1999 of Lisa Prisco, the ...