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Article: Will new RDA program improve magazines' image? Conde Nast and Petersen test program to speed RDA payment to retailers. (Retail Display Allowance)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- February 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Will new RDA program improve magazines' image? * New York City--Conde Nast Publications Inc. and Petersen Publishing Co. have joined forces to improve their Retail Display Allowance (RDA) programs, with the goal of giving magazines a better image with retailers.
Conde Nast, publisher of Self, Vogue and other titles, and Petersen, owner of such special interest titles as Motor Trend and Car Craft, have signed an exclusive agreement with the auditing firm Pinpoint Marketing that will enable them to reduce by two months the time it usually takes retailers to receive RDA payments.
Usually, retailers wait 105 days from the time a magazine is sold on the ...