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Article: Polish remover makers emphasize ease of use.(multiple nail preparation product introductions)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- March 26, 2001
CopyrightCOPYRIGHT 2001 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK- Ease of use has always been one of consumer products' greatest selling points. And, as in so many other categories, nail polish remover sales are being driven by products that are simple to use and don't make a mess.
For example, Medtech Co., marketer of the Cutex brand, offers Cutex SimpleGel and SimplePad, products that are said to make removing nail polish an easy, clean process. SimpleGel comes in a spillproof bottle that uses a pump to help manage the amount of product dispensed, while SimplePads are individually packaged pads that can be used to remove polish from either artificial or natural nails.
SimpleGel is formulated in two versions ...