|
|
Article: Georgette Mosbacher; the greening of La Prairie. (Georgette Mosbacher buys beauty product firm)
- Article from:
- WWD
- Article date:
- January 27, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
GEORGETTE MOSBACHER THE GREENING OF LA PRAIRIE
NEW YORK -- One of the first things Georgette Mosbacher did when she purchased the La Prairie skin care business in April was cancel a project.
Executives at the $31 million company had developed a treatment foundation that wasn't up to Mosbacher's standards. She started over, and this fall she'll introduce the reformulated product.
"It wasn't that it was a bad foundation," said Mosbacher. "It was a common foundation. I didn't feel it had properties that were any different than anything out there."
As chairwoman and chief executive officer of La Prairie, Mosbacher's foremost task ...