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Article: EX-PENNSYLVANIANS BRING A COOL BUSINESS TO THE BEACH FAMILY HOPES TO MAKE FRUITY-FLAVORED RITA'S REAL ITALIAN ICES A HOUSEHOLD NAME.(VIRGINIA BEACH BEACON)
- Article from:
- The Virginian-Pilot (Norfolk, VA)
- Article date:
- August 7, 1996
- Author:
CopyrightCOPYRIGHT 1996 The Virginian Pilot-Ledger Star. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: LORI A. DENNEY, STAFF WRITER
Jill Reeves runs a simple business - she spends seven days a week selling four products on a seasonal basis.
Simplicity, she says, is what enables herself and daughters, Kristine Reeves Johnson and Terri Reeves Melone, to provide the ``best customer service and product'' and ``do it better than anyone else.''
About the only obstacle the women face daily is brand and product recognition.
``It's a real education process because this isn't anything you can find around here,'' said Jill Reeves. ``No one knows what it is.''
The women are the main managers for Rita's Real Italian Ices, a ...