Articles > Newspapers > U.S. Newspapers, Major Markets > Knight Ridder/Tribune Business News news wires > April-June 2001 > Friday, April 13

Article: Chicago Tribune Marketing Column.

Article from:
Knight Ridder/Tribune Business News
Article date:
April 13, 2001
Copyright

By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News

Apr. 13--HIP-HOP STAR HELPS GIVE PEPSI ITS URBAN BLEND: Think urban marketing is solely an African-American thing? Think again.

While for years marketers have been criticized for using a two-tier strategy--one aimed at black consumers and another aimed at white consumers--the blending of fashion, music and other cultural trends in the urban market is forcing a change in approach.

For Exhibit A of that trend, check out the new ad breaking next week for Pepsi-Cola starring hip-hop star Wyclef Jean.

In an ad that celebrates the mixing of white, African-American and Hispanic ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Chicago Tribune Media Talk Column.
Knight Ridder/Tribune Business News;  April 12, 2001 ;     700+ words ...By Jim Kirk, Chicago Tribune Knight Ridder/Tribune ... INVIGORATED BY DELL, PEPSI: Don't write off ... To see more of the Chicago Tribune, or to subscribe to ... to http://www.chicago.tribune.com/ (c) 2001 ...

Article: Chicago Tribune business beat column.
Chicago Tribune (Chicago, IL);  August 15, 2004 ;     700+ words ... ... which include its declining Pepsi brand, only grew 1.3 percent ... its sports water Propel and Pepsi's Aquafina. And while Quaker ... has more than delivered for Pepsi, analysts say. And more so ... com. To see more of the Chicago Tribune, or to subscribe to the newspaper ...

Article: Chicago Tribune Jim Mateja Column.
Chicago Tribune (Chicago, IL);  February 6, 2004 ;     700+ words ... ... 6--CHICAGO -- Shared a Pepsi with CJ Fraleigh, who only ... 40, came to GM in 2001 from Pepsi-Cola, where he was vice ... the reason he brought the Pepsi to the chat. "I still own ... he said. To see more of the Chicago Tribune, or to subscribe to the newspaper ...

Article: Chicago Tribune Technology Buzz Column.
Knight Ridder/Tribune Business News;  December 16, 2001 ;     663 words ...By James Coates, Chicago Tribune Knight Ridder/Tribune ... Bill Gates-type Pepsi-swilling, pizza ... To see more of the Chicago Tribune, or to subscribe ... to http://www.chicago.tribune.com/ (c) 2001 ...

Article: Chicago Tribune David Greising Column.
Knight Ridder/Tribune Business News;  July 20, 2001 ;     700+ words ...By David Greising, Chicago Tribune Knight Ridder/Tribune Business ... John Sculley can sell the Pepsi. Former R.J. Reynolds ... com To see more of the Chicago Tribune, or to subscribe to the ... go to http://www.chicago.tribune.com/ (c) 2001, Chicago ...

Article: Chicago Tribune Small Business Notebook Column.
Chicago Tribune (Chicago, Illinois) (via Knight-Ridder/Tribune Business News);  September 25, 2002 ;     700+ words ... ... he said, adding that Pepsi, Microsoft and Frito ... com. To see more of the Chicago Tribune, or to subscribe to the ... go to http://www.chicago.tribune.com/ (c) 2002, Chicago Tribune. Distributed by Knight ...

Article: Chicago Tribune Retail Notebook Column.
Chicago Tribune (Chicago, Illinois) (via Knight-Ridder/Tribune Business News);  December 16, 2003 ;     700+ words ... ... s Cos., which plays Pepsi to Home Depot's Coke ... report. To see more of the Chicago Tribune, or to subscribe to the ... go to http://www.chicago.tribune.com/ (c) 2003, Chicago Tribune. Distributed by Knight ...

Article: Chicago Tribune Jim Mateja column.
Chicago Tribune (Chicago, IL);  February 1, 2006 ;     700+ words ... ... summer job as a helper on a Pepsi delivery truck after ordering ... boss. He was wearing his Pepsi shirt. That episode came ... Sundays. To see more of the Chicago Tribune, or to subscribe to the newspaper ... com. Copyright (c) 2006, Chicago Tribune Distributed by Knight Ridder ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives