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Article: NEW REVLON LINE CUTS HAIR COLOR TIME TO 10 MINUTES.(Brief Article)
- Article from:
- WWD
- Article date:
- April 6, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Revlon is throwing a curve ball to the hair color industry.
The company, which hasn't introduced a hair color line since 1998 and until now has placed hair care on the back burner to focus on cosmetics and a restructuring plan, is launching a line designed to color hair in just 10 minutes, a first for the permanent hair color category.
High Dimension, a 24-stockkeeping-unit line that cuts the time it takes to color hair by one-third, launches in August and marks a real technological breakthrough for a company widely regarded as a color innovator.
Industry sources expect High Dimension to receive unprecedented consumer attention, ...