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Article: Vitamins/mineral supplements.(alternative medicine's market share growing)(Brief Article)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- March 31, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Despite the negative effect of the media on the efficacy and promotional bloodline of the vitamins, minerals and supplements manufacturers, the market gained a real growth of 5% over 1999 with a value of 365m [pounds sterling] in 2000.
The sector had its worst ever year between 1997 and 1998, when the market value-dropped 8% following adverse media publicity, especially over the dangers of vitamin B6. The market is very susceptible to media response and sales are not as dependent on the incidence of ailments as with other OTC remedies.
Despite its discretionary nature, it appears that levels of personal disposable income have less effect on purchase than ...