Article: Sunday Business, London, Media Briefs Column.

Sunday Business, London Knight Ridder/Tribune Business News

Apr. 15--THE 61-YEAR-OLD BBC WORLD SERVICE, which announced record listener figures -- 153 million people now tune in every week, proving there is no need to dumb down or prostrate yourself at the shrine of youth to succeed.

THAT LITTLE WIZARD HARRY POTTER worked his magic for Bloomsbury Publishing, where profits soared by 120 percent .

Elisabeth Murdoch unveiled her new company, Shine Entertainment, and, as luck would have it, has won a contract with her father's company, BSkyB, to supply programmes.

ARE THE STARS OUT TONIGHT? Actually, a hell of a lot of stars are set to ...

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