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Article: Volvo S60 drive takes off on multimedia highway.(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- March 23, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Rockleigh, New Jersey: Volvo is claiming to be the first within the car industry to launch a truly integrated campaign embracing everything from television to personal digital assistants.
The promotion is for the new 560 Sports Sedan, using TV, the Internet, interactive television, e-mail, personal digital assistants (PDAs) and WAP phones to reach every possible prospective lead.
Aiming to change customer perceptions of the brand, the campaign will focus on the strapline 'revolution!' to target adopters of new technology. The ...