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Article: Women Are More Sensitive Than Men To Noise.(Brief Article)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- April 1, 2001
CopyrightCOPYRIGHT 2001 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Women are more likely than men to experience fear as a response to loud sudden noises, according to psychologists at Texas A&M University. When tested with a noise similar to a fire alarm, women described feeling afraid and exhibited corresponding physiological symptoms. Women also displayed an increased ability to withstand pain for up to eight ...
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