Article: Circus-Like Car Auctions Play Key Role in Used-Car Market.

By Matt Nauman, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News

Apr. 20--Automakers spend millions of dollars to make you think of cars as extensions of your personality, whether it be rugged, refined or racy. You might give your car a nickname, or, after a few years of daily companionship, might even come to think of it as a member of the family.

About 10 minutes at the Bay Cities Auto Auction in Hayward will dash those sentimental thoughts -- forever.

Here, quite simply, cars are commodities. So are pickups, minivans, sport-utility vehicles and even a fire truck that passed through an auction lane on a recent Wednesday ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!