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Sears' bottom-line task: get most out of Great Indoors.(Great Indoors competes with Home Depot's Expo Design Center)(Brief Article)(Statistical Data Included)
- Article from:
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Crain's Chicago Business
- Article date:
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April 16, 2001
- Author:
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Copyright informationCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SHELBY TOWNSHIP, Mich.-With time on their hands, Mike and Carol DiMaggio checked out the new Great Indoors store here in suburban Detroit, one of the newest stores in their area.
Several times, the DiMaggios said they thought the store was ``beautiful.'' But after combing through a rack of bed pillows, Ms. DiMaggio added: ``We see a lot of stuff here that's cheaper at Meijer.''
Ms. DiMaggio aptly summed up the upsides-and the downsides-of Sears, Roebuck and Co.'s new home decor concept, Great Indoors: It's an eye-popping shopping experience, but do shoppers really need it?
Sears certainly does. The Hoffman Estates-based retailer is betting on the fledgling ...
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 "Daily Herald (Arlington Heights, IL)")
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