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Article: Internet penetrates mass market in US.
- Article from:
- Marketing Week
- Article date:
- March 29, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Lower earners are fastest growing user group. Streaming media use grows to 35 percent
* Lower-income Web users at home are now the fastest growing Internet group in the US, according to Nielsen NetRatings.
People earning less than $25,000 ([pound]17,600) a year accounted for 6.3 million of the total Internet population who accessed the Web in February 2001 - a 46 per cent increase on the 4.3 million recorded during the same month last year.
* Thirty-five percent of the US at home Internet population used streaming media in December 2000, according to NetRatings. New York and Los Angeles had the highest number of users: 2.6 million and 1.9 ...