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Article: The Prudential Real Estate Affiliates Inc. Announces Media Campaign for 2001; Media Buy Places Real Estate Brand Commercials in Premiere Rotation.
- Article from:
- Business Wire
- Article date:
- April 23, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Real Estate Writers
IRVINE, Calif.--(BUSINESS WIRE)--April 23, 2001
The Prudential Real Estate Affiliates Inc. has unveiled its 2001 media campaign strategy, one that highlights the balance between high touch services and the need for tech savvy real estate professionals.
The commercials began airing in late February and will continue through August.
"We built a television campaign that focused on the importance of working with qualified and knowledgeable Prudential Real Estate professionals," said Nancy Gallegos, director of Marketing and Advertising for The Prudential Real Estate Affiliates Inc. "Consumers recognize ...