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Article: Experts Say Future of Variable-Data Printing Appears Bright for Creatives.
- Article from:
- Printing News
- Article date:
- April 9, 2001
- Author:
CopyrightCOPYRIGHT 2001 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The trade press has been enamored of the idea of variable-data printing since its inception. In fact, it seems that the trade press has been more enamored of it than the people it's been targeted at--namely creatives and printers. If this is such a great technology, how come we haven't been getting these things in the mail?
Well, actually, we have. It's just that the most popular iteration of "variable data" is the least splashy, We all receive variable-data mail--and many of us have for more than 30 years or so. It's what CAP Ventures, a market research and strategic consulting firm serving the document software, electronic imaging, document management, and the ...