Article: THE WILD SIDE OF TEEN HAIR.(innovative hair colorings for teens)(Brief Article)(Statistical Data Included)

NEW YORK -- If there seems to be a proliferation of punk rock teens, it may have something to do with the sprouting up of colorful hair care brands in the mass market.

Hair color, styling aids and shampoo and conditioner lines called Hot Head, Head Wear and Bwild!!! seem louder than the screams at a pop music concert. Indeed, executives at the companies that have recently launched these products say pop recording artists who flaunt adventurous coifs have induced mostly young consumers to demand products that make their hair glow, stand up and turn purple.

When it comes to color, pink, blue and green are among the most popular and appeal almost as much ...

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