Article: PRVT: sex.se Adult Web Site Acquired by Private Media Group for $1.4 Million.

BARCELONA, Spain, April 24 /PRNewswire/ --

Private Media Group, Inc. (Nasdaq: PRVT), worldwide leader in premium-quality, adult entertainment products, services and Internet content, today announced the recent acquisition of Coldfair Holdings Ltd., the owner and operator of the Internet Web-site www. sex.se -- one of the leading adult web sites in Scandinavia.

Under the terms of the agreement, a $1.4 million shares for shares transaction, Coldfair Holdings will become a wholly owned subsidiary of Private Media Group Inc. Private will take over the management of all features of the site including the shop and the sales of memberships, and continue to ...

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