|
|
Article: Capitol Records and Radiohead Create First Instant Message ``Buddy'' in Music History.
- Article from:
- Business Wire
- Article date:
- April 25, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Entertainment Editors
NEW YORK--(ENTERTAINMENT WIRE)--April 25, 2001
Record Label Partners With ActiveBuddy Inc. to Market Music
and Interact With Fans Through Instant Messaging
ActiveBuddy Inc., the messaging industry's foremost provider of interactive agent technology, and Capitol Records today announced an agreement to build branded interactive agents.
Capitol Records will deploy the technology to promote its artists and new album releases beginning with a Radiohead-branded interactive agent. Capitol Records plans to launch the Radiohead agent as part of its global marketing campaign for "Amnesiac," the Grammy Award-winning ...