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Article: Web Studio Stays Strong in Lean Times.(DNA Studio partners with Michael Davies)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 16, 2001
- Author:
CopyrightCOPYRIGHT 2001 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DNA Studio defies conventional wisdom. The Beverly Hills firm is in a business -- Web content and Web marketing -- that is supposed to be withering. Its clients are mostly Hollywood entertainment companies, which are supposed to be slashing budgets for anything entangled in the Web.
But DNA is not only still standing in the Web development space, it was barely wobbled during the shakedown.
The Internet winter was frigid for Web developers like Razorfish Inc., IXL Enterprises Inc. and MarchFirst Inc. While those high-profile firms have cut local workers in recent months, DNA has been putting its staff of 82 to work on Web projects for USA Films' ...