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Article: SoftCoin and SunCom Announce Success of Web Program to Promote SunCom's Service on Nokia Phones Promotion.

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PR Newswire
Article date:
April 30, 2001
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SAN FRANCISCO, April 30 /PRNewswire/ --

SoftCoin, Inc., the only web-based Promotion Service Provider (PSP) equipping Fortune 500 brands with technology to power branded, web enabled promotions, announced today the successful completion of the SunCom "Slam Dunk Deal" SoftCoin-powered promotion.

The Slam Dunk Deal was designed to drive activations for SunCom, a member of the AT&T Wireless Services Inc. network of affiliates during the March college basketball playoffs. Specifically, consumers who activated any SunCom rate plan and purchased a Nokia 5165 received a $50 Internet cash card, powered by SoftCoin, good at web retailer Online Sports, and a free ...

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