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Article: Online advertising is dead? Oh no it isn't!(Industry Trend or Event)
- Article from:
- New Media Age
- Article date:
- February 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As banners make up two-thirds of online advertising, they've become synonymous with online advertising. This couldn't be further from the truth.
THE PANTOMIME SEASON IS definitely over, but it seems that in this industry we never tire of the 'Online advertising is dead', 'Oh no it isn't', 'Oh yes it is' routine. When given the opportunity, I'm one of those people who stands up on my seat shouting at the top of my voice "Oh no it isn't!"
Recent discussions in the industry and trade press centre on several aspects that the 'oh yes it is dead' school have seized upon.
The rate of growth of online advertising is slowing. Banner advertising ...