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Article: CMA Announces Innovative Branding Initiative for Country Music; Campaign Introduces Contemporary Logo and Tagline.
- Article from:
- Business Wire
- Article date:
- April 30, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Entertainment Editors/Music Writers
NASHVILLE, Tenn.--(ENTERTAINMENT WIRE)--April 30, 2001
After several months of research and development, the Country Music Association has announced the initial findings of its comprehensive brand development project for Country Music. The resulting tagline and logo are the first steps toward evolving an enhanced identity for the format that expands the consumer base and solidifies the core audience.
"Country Music stands alone in its breadth of support and talent to initiate a campaign of this magnitude and importance," said Kitty Moon Emery, who chairs the CMA Marketing and Communications Committee, ...