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Article: Coloring hottest thing in ethnic hair care.(Soft Sheen Products Inc.)(Brief Article)(Statistical Data Included)
- Article from:
- Chain Drug Review
- Article date:
- April 9, 2001
CopyrightCOPYRIGHT 2001 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Hair coloring products are generating the most excitement in ethnic hair care sets these days, with major suppliers introducing products to capitalize on the popularity of the trend.
"Nearly one-third of African-American women color their hair, and 50% of those women color their hair at home," points out Amy Hilliard, senior vice president of marketing for Soft Sheen Products Inc., a unit of L'Oreal USA. Several supplier executives agree that the boom in ethnic hair coloring crosses age group and gender lines.
Men, for the most part, are looking to cover gray hair, while women are coloring their hair for a variety of reasons ranging from ...