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Article: United Airlines' Mileage Plus Celebrates 20th Anniversary.

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PR Newswire
Article date:
April 30, 2001
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CHICAGO, April 30 /PRNewswire/ --

United Airlines' popular frequent flier program Mileage Plus reaches a key milestone this week: its 20th anniversary.

"It was May 6, 1981 when we launched Mileage Plus, and I don't think anyone back then envisioned the enormous longevity, growth and powerful impact it would have on the flying public worldwide," said Robert Sahadevan, president of Mileage Plus Marketing.

"From its humble origin during an economic recession, Mileage Plus has evolved into a dynamic program in which millions of air travelers worldwide earn and redeem miles for air travel, cruises, hotel stays, car rentals and a myriad of other ...

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