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Article: On-site search helps users find their way; Technology, presentation key to good, simple searching.(Brief Article)
- Article from:
- BtoB
- Article date:
- April 30, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When your customers visit your Web site, can they find what they are looking for? Their success in doing so largely depends on your site's local search engine.
A local search function must be easily found and navigated. The engine should be flexible, allowing various types of searches, and comprehensive in the content it covers, including current announcements, product brochures, graphics files and information from a corporate database.
There are two separate but related issues in local search: the under-the-hood technology used to aggregate information into a searchable form, and the usability factor of how this content is presented on your site.
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