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Article: WET SEAL'S FASHIONABLE REDO.(new fashion line)(Brief Article)(Product Announcement)
- Article from:
- WWD
- Article date:
- April 16, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOOTHILL RANCH, Calif. -- For Wet Seal, "back to basics" just didn't cut it.
After two years of trying its hand at khakis and polo shirts, the retailer, which has a focus on young consumers, has decided that the key to a successful future lies in fashion merchandise, and it's now rolling out prototype formats for its Wet Seal and Arden B. units to reflect that strategy.
The company is revamping some of its 225 core Wet Seal stores to include brighter interiors, open ceilings, high-gloss white, pink and blue walls, added logos and mannequins. Some stores will see the debut of a shoe department, while visual props like video screens, which Wet Seal ...