Article: Fish oil: fad or find? (includes related articles)

Fish Oil: Fad or Find?

MaxEPA. Promega. Cardi-Omega. Proto-chol. Discovery. In 1987, sales of these and other fish oil supplements were flying high.

But in 1988 the roof fell in, when the Food and Drug Administration warned more than 60 companies to stop making drug claims, or risk lawsuits and seizure of their products. Advertising plunged from $10 million to $2 million. Sales slid from $45 million to $35 million.

Yet just as the fish oil fad is fading, new studies suggest--but don't yet prove--that the pills may in fact help prevent heart disease. And, though most labels and ads imply otherwise, their potential benefits may have little ...

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