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Article: If Business Gets Any Worse... We Probably Should Start Advertising.(Industry Trend or Event)
- Article from:
- Customer Interaction Solutions
- Article date:
- April 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In June 1996, my Publisher's Outlook was entitled, "The Sad State Of Marketing in Corporate America." Although it's been nearly five years since I wrote that article, the situation has not changed. To appreciate the contents of this current editorial, please first read "The Sad State Of Marketing In Corporate America," which you can find on the Web at www.tmcnet.com/ccs/0696/telpo.htm.
As a student of marketing for much of my life, I have always been amazed that so many marketing managers, directors and executives just don't follow the basic principles of the discipline, which is unfortunate for both the companies they serve and their own personal careers.
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Transcript: ECONOMIC AND BUDGET OUTLOOK:ALAN GREENSPAN
Congressional Testimony;
September 8, 2004 ;
700+ words
... ... Testimony 09-08-2004 Statement of Alan Greenspan Chairman, Board of Governors of the ... margins. In May and June, refinery and marketing margins rose to levels that were 25 ... bulge that had occurred in refinery and marketing margins. That reduction in margins ...
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