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Article: Countertrade.(international trade)
- Article from:
- Business Credit
- Article date:
- April 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reciprocal trade has been an element of trade in the New World since 1492 when Columbus "Sailed the Ocean Blue." In the 500 years since then, reciprocal trade has had many names and has taken on various forms. The current term for reciprocal trade is Countertrade. Countertrade is listening very closely to your international customers' needs and meeting those needs. It can take several different forms, i.e. generating hard currency for them to buy your products, helping them market their products, or the sharing of information--either marketing or technology. Countertrade is a creative marketing tool. In today's quality environment, countertrade is a quality activity.
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