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Article: Bradley/Reid Communications: Where Creativity Spells Success.(Brief Article)
- Article from:
- Alaska Business Monthly
- Article date:
- April 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Alaska Business Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This award-winning communications agency has been doing business in Alaska since 1968.
In the creative realm, there are no such things as roadblocks or barriers for Bradley/Reid Communications. There's always a way around them, says Connie Reid, president and CEO of the state's oldest and largest full-service communications agency.
Take, for example, Bradley/Reid's resourceful approach to promoting the Seward Sea Life Center. "When we did the Sea Life Center grand opening, there wasn't a brick or mortar (in place) and we needed to make a significant appearance to do the fund-raising," Reid recalled.
To pull it off, the agency borrowed a cruise ...