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Article: Dole Foods Launches Web Loyalty Program Powered by SoftCoin(TM).
- Article from:
- PR Newswire
- Article date:
- May 16, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dole(R) Fruit Bowls(R) Gives Consumers $10 Towards Online Shopping on Every
Package
SAN FRANCISCO, May 16 /PRNewswire/ --
SoftCoin, Inc., the only web-based Promotion Service Provider (PSP) equipping major brands with technology to power a range of self-branded, web enabled promotions, announced today that Dole Food Company, Inc. (NYSE: DOL) has launched the "dole.com/deals" in-pack promotion on its successful DOLE(R) Fruit Bowls(R) brand. The promotion is designed to stimulate loyalty among consumers by offering them online spending money at certain retailers with each purchase.
Consumers who buy specially-marked Fruit Bowls ...
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