Article: Dole Foods Launches Web Loyalty Program Powered by SoftCoin(TM).

Dole(R) Fruit Bowls(R) Gives Consumers $10 Towards Online Shopping on Every

Package

SAN FRANCISCO, May 16 /PRNewswire/ --

SoftCoin, Inc., the only web-based Promotion Service Provider (PSP) equipping major brands with technology to power a range of self-branded, web enabled promotions, announced today that Dole Food Company, Inc. (NYSE: DOL) has launched the "dole.com/deals" in-pack promotion on its successful DOLE(R) Fruit Bowls(R) brand. The promotion is designed to stimulate loyalty among consumers by offering them online spending money at certain retailers with each purchase.

Consumers who buy specially-marked Fruit Bowls ...

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