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Article: Med Mutual aims downstate.(Medical Mutual of Ohio advertising campaign targets central and southern Ohio)(Brief Article)
- Article from:
- Crain's Cleveland Business
- Article date:
- May 14, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In an aggressive effort to gain brand recognition and enrollment outside its home base, Medical Mutual of Ohio is spending $2 million on a multimedia advertising campaign targeted at the state's central and southern regions.
The campaign is aimed at helping Cleveland-based Medical Mutual compete for business on the turf of rivals such as Anthem Blue Cross and Blue Shield of Cincinnati and United Healthcare, which uses Columbus as the base for its Ohio operations. Of Medical Mutual's nearly 1.5 million Ohio enrollees, about 1.2 million are in Northeast and Northwest Ohio.
"We think we have what it takes to compete for our fair share of the market (in the ...