Article: Installations, service incentives boost growth for rushin' contractor. (Jackson Heating & Air Conditioning Inc.)

Installations, service incentives boost growth for rushin' contractor

LA GRANGE, Ga - Few contractors can cope well with the rush of breakdowns, emergency service, and even the opportunity to sell replacement hvac equipment when the weather is extremely hot or cold.

Jackson Heating & Air Conditioning, Inc., a 16-year-old firm here, minimizes those predictable rushes and prepares for their unpredictable opportunities. Brothers Ted and Glen Jackson, who share the company's ownership, shape its "readiness" strategy.

Planned maintenance service, sold to nearly 1,000 of their mostly residential customers on an annual contract basis, ensures that these ...

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