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Article: NARC wins.(National Advertising Review Council gets new leader)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- May 14, 2001
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There should be congratulations-and anticipation-in the ad community now that its self-regulation organization, the National Advertising Review Council, has a new leader in James Guthrie. The next challenge is to build interest and financial backing for a re-energized NARC program.
Mr. Guthrie, after an ad agency career and a long stint as a top marketing executive at the Magazine Publishers of America, offers NARC a good mix of talents. His key mission should be to invigorate its programs. Then he must sell the benefits of active, high-profile self-regulation to the current generation of leaders in advertising, media and ...