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Article: Banks Hoggins lands [pound]1m Duckhams brief.
- Article from:
- Marketing Week
- Article date:
- April 19, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Banks Hoggins O'Shea/FCB has picked up the [pound]1m creative advertising account for BP-owned lubricant brand, Duckhams,
The appointment follows BP's acquisition of Burmah Castrol last year for [pounds]3bn. Castrol consolidated its [pound]15m European advertising account into Banks Hoggins and Springer & Jacoby in May last year, ending its 20-year relationship with Bates. Castrol is understood to spend about [pound]3m in the UK, where it is handled by Banks Hoggins.
Duckhams product group manager Ellen Clark says: "Following BP and Castrol coming together last year we are delighted to consolidate the two ...