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Article: SMEAR Meter.(corporate media coverage)(Brief Article)
- Article from:
- Chief Executive (U.S.)
- Article date:
- May 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Chief Executive Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SOME CEOS FEEL the press flock to bad company news like crows amassing for a funeral. Perhaps that's pessimism well placed.
Data from Washington, DC-based media analyst firm CARMA imMEDIAte indicates CEOs are more likely to attract media coverage during management swings or company crises, while only a small number of CEOs and management teams routinely get accolades from reporters. Additionally, data indicates a correlation between positive or negative news coverage and a company's share price.
During the past year, Nokia ranked highest in favorable press coverage; Sotheby's ranked lowest. The companies ...