Article: Cool Hand KOUACEUICH.(Richard Kovacevich, Wells Fargo and Co.)(Interview)(Statistical Data Included)

Sometimes, when you're a CEO, there's only one thing to do when everybody's telling you you're destined to fail if you don't play by their rules: Do it your own way--and prove them wrong.

t's not every CEO who freely admits to swiping other people's ideas--although, truth be told, the vast majority of successful chief executives have probably taken the liberty. But ask Richard Kovacevich whether he prefers inventing ideas or stealing them and he's quick with his response. "Oh, I'd much rather steal an idea," the 57-year-old CEO says matter-of-factly. "Quite frankly, it's much easier mentally. I have no pride about that."

It's just the kind of blunt ...

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