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Article: 2000 DTC spend hits $2.28 B led by Vioxx, Prilosec.(prescription drug industry direct-to-consumer advertising)(Brief Article)(Statistical Data Included)
- Article from:
- Medical Marketing & Media
- Article date:
- April 1, 2001
CopyrightCOPYRIGHT 2001 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The prescription drug industry spent $2.28 billion in year 2000 for direct-to-consumer drug advertising, an increase of 42 percent. In 1999, the total came to $1.59 billion, according to Comparative Media Reporting.
Vioxx had the largest product advertising expenditure at ...
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